Analysis Of Scream (Horror Film)

Scream

Scream trailer opens when a simple house phone starts ringing, immediately gaining her innocents, a short haired blonde women answers the call with no hesitation. This is could be considered to be the codes and conventions of a horror film as most start of soft. We know the film is a horror genre because of the many horror conventions used in the opening alone these being things like venerable teenage girl, isolated setting, and night time scenes.  Introducing the story subtly, “hello" she says, a deep mysterious voice replies "hello" this leaves the women disorientated wanting to no more about the caller she confusingly asks "who is this" at this precise moment in the trailer the director added non diegetic music into the effect making a modest phone call into something bigger to what it actually is. The person behind the phone avoids revealing their identity and reluctantly but yet flirtatiously answers the question “I’ll tell you my name if you tell me yours" as the phone call continues the caller asked the women what the noise is in the background. Clueless giving an explanation "its popcorn" that precise moment the audience can see that this is a negative representation of a blonde woman because typically blondes are meant to be stupid and thoughtless. This stereotype of them is correctly shown as she tells “scream” about her current movements, but yet the caller is still unknown. This gives the caller a better understanding on why she is cooking popcorn and ironically asks if she likes scary movies. Slurring her words the women replies "uhuh” the caller once again diverts the subject; he persistently asks once more what the women's name is. This is just 30 seconds into the trailer and you can automatically see that the audience for this film are older teenagers to young adults between the ages of 15-20 as they can relate to the teenage character in the narrative. More specifically to how it relates to this target audience would be that teenagers typically stay home alone to watch movies “videos”.